Welcome to Sterling Institute Of Management Studies
Annual Online Peer Reviewed Journal
NCRD's Business Review is an annual peer-reviewed e-Journal of management. It is published by NCRD's Sterling Institute of Management Studies, Nerul, Navi Mumbai India. The Journal provides a platform for the creation and dissemination of knowledge in the areas of business management. The publication of the journal is an attempt to encourage academicians, professionals, and students to undertake research and share knowledge.
Research has been used by academicians and business professionals throughout the world to update their knowledge and skills. Research is the key to move ahead in today's competitive scenario. Large numbers of researchers are engaged in various research activities to understand and analyze the happenings in the business world. Research extends knowledge of human beings, social life, and the environment. Researcher builds up the wealth of knowledge through their findings.
This e-journal tries to maintain a balance between purely research-oriented papers and those based on current practices in different areas of management. Every issue of the journal carries a mix of research papers, articles, case studies, and book reviews.
Note: No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission of the publishers.
The views and ideas expressed in the research papers, articles, case studies, and book reviews are those of the concerned author(s) and do not reflect the views of editors and publishers of this journal.
All disputes are subject to NCRD,s ( Publication) jurisdiction only.
Chief Editor
Dr. Tandon Kamal
Editors
Dr. Arjita Jain
Dr. Murlidhar Dhanawade
Review Board
Dr. Kishore G. Kulkarni, metropolitan State University of Denver, Denver USA
Dr. Hamid Saremi, Vice-Chancellor, Islamic Azad University, Iran
Dr. Satyendra Singh , University of Winnipeg, Winnipeg Canada
Dr. Sanuen PD Anantadjaya, Swiss German University, Indonesia
Dr. Ahmed Gad Abdel Wahab, Mansoura University, Egypt
Dr. Vidya Naik, Dean NMIMS, India
Prof. J.C. Sharma, Ex-Professor , Tata Institute of Social Sciences, India
Prof. Rajiv Wad | Prof. Rajiv Wad |
Prof. Purshottam Patil | Prof. Pradnya Girhe |
Prof. Jyoti Singhal | Prof.Mayur Malviya |
Prof. Sandeep Ponde | Prof. Ayati Bose |
Prof. Iftiqar Mistry | Prof. Jenefa Rao |
Founder Chairman
National Centre for Rural Development
&
Speaker, Legislative Assembly, Maharashtra State
(Formerly Minister for Higher & Technical Education,
Finance & Planning, Energy and Medical Education)
For Being a Constant Source of Strength & Inspiration
NCRD’s Sterling Institute of Management Studies
Annual Online Peer Reviewed Journal
ISSN 2455-0264
Volume 2, Issue 2 (January- December 2016)
Dr. Tandon Kamal
Director
NCRD’s Sterling Institute of Management Studies
Plot No.93/93A, Sector 19, Near Seawoods Railway Station,
Nerul (East), Navi Mumbai, Maharashtra 400706
Tel: 02227715308/27702282/27712335
Website: http://www.ncrdsims.edu.in/
Dr. Arjita Jain
Professor
E- mail: [email protected]
Mobile:+91 9967515754
Dr. Murlidhar Dhanawade
Professor
Email: [email protected]
Mobile:+ 91 9226886305
Copyright NCRD.